And with the help of these Amazon fashion finds, looking-and smelling-like a Vanilla Girl is as easy as clicking Add to Cart. Drawing on the nostalgia of Pumpkin Spice girls and early 2010s hipsters, no Vanilla Girl’s closet is complete without Uggs and flare yoga pants, either. Everyday essentials include oversized sweaters, tan trousers, white sneakers, and vanilla-flavored lip gloss. The fall 2023 trend channels Scandi minimalism, monochrome dressing, and layer-loving It Girls like Hailey Bieber and Matilda Djerf. They note that during turbulent times, we often seek out clothing that provides a sense of comfort and familiarity, so you can expect TikTok’s fashion trends to lean into casual comfort and minimalist color palettes in the coming months. Trend spotters at Firstfinds predict the Vanilla Girl trend won’t be going anywhere any time soon either. From wardrobe essentials in a neutral palette to make up must-haves that achieve a barely-there look to scented candles and cozy bedding, the trend shows vanilla doesn’t always have to be boring. With over 1.9 billion views on TikTok, the Vanilla Girl aesthetic has cemented its spot in mainstream fashion. She’s the Clean Girl’s neutral-wearing sister, the Mall Girl’s chic cousin, and the Coastal Grandmother’s closet-raiding granddaughter. True to its name, TikTok’s Vanilla Girl aesthetic is defined by gourmand scents, cozy knits, and a stealth wealth palette of white, cream, and tan. As expected, 2023 was marked by the culinary delicacies known as Girl Dinner and why people couldn’t stop thinking about the Roman Empire.
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